COURSES FROM YU-KAI CHOU
A Full-Day Advanced Octalysis Gamification Workshop Instructed by Yu-Kai Chou
Gamification is a field that is substantially taking off in today’s world. The premium research firm Gartner not only predicted that 70% of Fortune 500s will utilize gamification by 2015, there are hundreds of Gamification Case Studies with ROI stats in the double or triple digits. However, there still are many misconceptions and misunderstanding on gamification, especially when it comes to actually implementing good gamification design into your own projects. In fact, Gartner also predicted that 80% of gamification attempts would fail due to bad design. How much would you do to ensure that you are part of the 20% who gets it right and takes your business metrics to the next level?
Overview of the Workshop
This workshop will be about how to implement great gamification design that drives numbers through Yu–kai Chou’s Octalysis Framework. Published in late 2012, the Octalysis Gamification Framework has become a global phenomenon, being translated into over 16 different languages, and transforming many businesses throughout the world.
The premise of Octalysis is that an experience is not motivating simply because it has “game mechanics” and “game elements” in them. Every single game in the market has game mechanics in it, but most games are still boring and unsuccessful. It is unrealistic to think that, once you take those game elements (such as Points, Badges, and Leaderboards) that are even found in boring games and plug them into your project, your project will automatically be fun and successful.
Instead of focusing on various game mechanics and game elements, Octalysis focuses on the 8 Core Drives, which are our inner drives that motivate us to do anything. Everything we do is based on one or more of these 8 Core Drives; which means that if none of these 8 Core Drives are present, there is no motivation, and no behavior happens.
A great gamification designer must not simply understand how to create motivation, but also to design for the nature of that motivation – is it Black Hat or White Hat? Extrinsic or Intrinsic? Long Term Empowerment or Short Term Urgency?
This workshop will focus on how to use the Octalysis Framework to design motivating experiences that bring out our 8 Core Drives to completely meet your business objectives, whether it would be to close quick sales, motivate employees, create obsessive users, or motivate yourself towards good habits.
Course Author Bio
Yu-kai Chou is a Pioneer and International Keynote Speaker on Gamification, and the Original Creator of the gamification framework: Octalysis. He is the Founder of The Octalysis Group and the Behavioral Scientist at the Israel-based gamification platform Captain Up. He has been a regular speaker/lecturer on gamification worldwide, including at organizations like Stanford University, Accenture, Tedx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more.
Yu-kai was one of the earliest pioneers in Gamifcation, starting his work in the industry in 2003. In 2014, Yu-kai was ranked the “#1 Gamification Guru” by the World Gamification Congress based in Spain, as well as the UK-Based organization Rise.Global. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as eBay, Huawei, Fidelity, HP, Cisco, Wells Fargo, and more. http://yukaichou.com/